

OUR HUB FOR AR & SPATIAL USER EXPERIENCE
We want to show some of the work we are doing in our studio, as we explore different potential customer needs, and overlay these with aspects of Spatial Computing, Augmented Reality and Everyday AR.

TWEETS

TWEETS
Complexity

Applications
More complex sets of features that support specific experiences

Lenses
Specific layers of information that overlay the world

Services
Simple focussed features at the system level that can be applied to various situations

Notifications
Relay relevant information based on context
Oliver Weidlich
Director of Design & Innovation
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STATES OF REALITY
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SPATIAL COMPUTING
“Spatial Computing is a series of technologies that can “see” and map the real world, understand it, and predict the next moves of objects within it, while doing the same for digital worlds that may or may not have ties to the real, physical world, all the while helping humans and/or machines navigate either.”
Cronin & Scoble (2020) Infinite Retina
LAYERS OF AR EXPERIENCE
While most VR headsets are currently very App based, we expect that in the future it will be more integrated into the overall user experience. As we considered various Augmented Reality use cases and capabilities, a framework emerged that helped us think about what the different types of engagements might be.
We are UX specialists exploring and creating the future of user experiences and interaction design
Contxtual: relating to the circumstances that surround a particular experience. By leveraging aspects of context, we can improve the efficiency of interaction, and add richness to experiences.
DIGITAL IN REALITY
The power of Augmented Reality is presenting digital information and services overlaid or integrated into the real world. The ability for the headset to understand the physicality of the world around it; the walls, the floor and the objects within them, creates a whole new opportunity to create useful and engaging experiences. These prototypes are designed with a combination of Figma and Blender, and then developed in Unity. They are running on a Magic Leap 2, by far our favourite Augmented Reality headset.
Please contact us to come into the office and try them yourself!
Office Digital Twin
Using the iOS app Polycam, we LIDAR scanned our office and created a digital floorplan. We then imported that into Blender, cleaned is up and added objects we’d scanned or downloaded to created a simple digital twin. It’s interesting to walk around in the model at a life-size scale overlaid on the real office.
Digital Objects in the Physical World
This is a simple demo where we attach a basket ball hoop to a physical wall in our office and throw balls through it. We also show how the digital objects can have physics applied to them with the balls and tables falling over onto the real office floor and bouncing off the walls.

WHAT MIGHT APPLE BRING TO AUGMENTED REALITY?
We’re very interested in the type of experiences that could be enabled if (or when) Apple launches an AR headset. We have created a variety of speculative design prototypes to understand how current capabilities could be extended to leverage the opportunities of contextual computing.
OUR PARTNERS
EXPLORING INTERACTIVE AUGMENTED REALITY
EVENTS WE ARE ATTENDING
Our team travels globally to attend the best industry and academic Augmented Reality conferences. If you’re going, it would be great to meet in person!